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Win-Win : THE ONLY Sustainable way forward

Updated: Aug 18, 2020

A win-win is a deal when both or all parties involved find a mutually acceptable outcome that gives each one as much of what is possible. If all both walk away happy with what they've gained from the deal, then that's a win-win!

In an ideal win-win situation, you will find that the other person wants what you are prepared to trade, and that you are prepared to give what he or she wants.

Given the current environment for the hotel and travel industry, many are anxious and stressing over how things will return to 'normal' or what will the 'new normal' be.

The truth is one has no choice but to think 'creatively' and 'collaboratively' to make progress and get anything sensible out of all this.

I am sharing 2 case studies that I have been involved in. These are ones that took place in the lockdown and impacted people's livelihoods. I hope these could inspire you to come up with your own WIN-WIN solution to get restarted and moving.

Case Study 1

This happened on the leadership council group that I am a part of. One of the members is an 'ice-cream van' owner and his source of livelihood is to drive around popular hotpots and vend ice creams.

Given the government guidelines about the strict lockdown in the UK, he lost his entire business and source of livelihood. People had to stay home and this lead to:

  1. Him having to stay home and not go to 'work'.

  2. People, his customers, had to stay home...No travel. No touring. No going to parks etc...

He raised his issue on the Leadership forum on how he could gain some income support from the government, now that his livelihood was gone.

The suggestion that was given was :

  1. So what if he cannot sell ice-cream. He still has the van. (RESOURCE)

  2. The problem that was rampant was that supermarkets were running out of food supply stocks as people were panic buying. (PROBLEM)

  3. All he had to do was resolve that problem using the resource available to him.

  4. So our man went and sourced fresh produce from Farms that were wasting excess stock as it couldn't be sent to the supermarkets due to logistical issues.

  5. Drove to areas allotted to vend fresh food...and sold the goods.


Case Study 2

73 year old local haberdasher in South London, also a yoga teacher and a close friend of the family actually.

In January this year she decided to start winding down her Haberdashery and convert it into a Yoga and fitness studio as that's been her passion for the last 10 years.

Come LOCKDOWN, and everything is at stand still....all income 'ZERO'.

  • no customers for the Haberdashery

  • No clients for Yoga.

She called me one morning to vent about being alone at home and nothing to do and no income.

For me, it was a no brainer! Me:


  2. "You have a haberdashery + you know how to sew + you were anyway going to wind this up and donate the material" (RESOURCES).

  3. "You live just above the shop! You don't need to commute to work."

  4. "There's a shortage of masks...."(PROBLEM).

She lit up like the sun 🌞 ! "That's a great idea! Why did I not think of it!"

Thereafter she's been churning out mask by the 1000s....put up a page on facebook and getting a point that they've become fashion...she's making custom designs.

When one's livelihood is hit it naturally causes stress for anyone. Stress is a paralyses one's ability to think. Most often the victim of stress ends up wrestling with the stress rather than creating an antidote to the cause...even if one is a yoga expert.

It is very important to consider 'how we are thinking' about the problem.

My 3 step approach is:

  1. What's my attitude towards the problem?

  2. What am I aware of? (What resources do I have)

  3. What problem can I resolve using my resources (approach)

Under our signature programme,  we offer all of these skills to Hotel teams.

Here's what some of them said


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